Blue Tribe
By implementing advanced targeting techniques, we boost PPC campaign performance, increasing relevant traffic and improving ROI.
What is Email Marketing?
Email marketing is a potent tool for lead generation and conversion. Despite the rise of other communication platforms, 61% of consumers prefer brand interactions via email. Its global relevance underscores its importance.
So, what is email marketing? It's a digital strategy adopted by businesses worldwide to bolster brand recognition, sales, and client relationships. Email service providers aid in sending personalized, automated emails, ranging from newsletters to promotional alerts.
Statistics reveal its ubiquity: 87% of B2B marketers and 79% of B2C advertisers utilize email for content distribution. Are you capitalizing on its potential?
Initiate your email marketing journey today. Craft a strategy that resonates with your audience and propels them through the sales funnel. Email marketing's versatility and effectiveness make it indispensable in today's competitive digital landscape.
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Satisfied Customers
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Email Marketing- The Perfect Way To Build Customer Relationship
Email Marketing: The Key to Building Lasting Customer Relationships and Driving Business Growth In today's digital age, where social media platforms are ubiquitous and consumer attention spans are shorter than ever, many marketers question the relevance of email marketing. However, the truth is that email remains a powerful tool for connecting with your audience, fostering customer loyalty, and driving conversions. In fact, a staggering 44% of users check their emails specifically to find special deals and promotions from the brands they love, while only 4% turn to social media for advertising campaigns.
This statistic merely scratches the surface of the vast opportunities that email marketing offers. By leveraging the power of targeted, personalized email campaigns, you can unlock a world of possibilities for your business, from strengthening customer relationships to expanding your reach and ultimately driving more sales. If you're still not convinced about the importance of email marketing for brand growth, read on to discover more compelling reasons why investing in an email marketing campaign service is essential.
Build Customer Loyalty
Strong, lasting customer relationships are the foundation of any successful business, and regular brand interactions are key to fostering loyalty. Email marketing communications provide an ideal channel for companies to consistently engage with their customers, nurture those relationships, and drive repeat business. Moreover, the cost of engaging and marketing to existing customers through email campaigns is six to twelve times less expensive than other marketing channels, such as paid advertising or social media marketing. By investing in targeted email marketing campaigns, you not only strengthen customer loyalty but also save money in the long run.
Expand Your Business Reach
Email campaigns have proven to be more effective at reaching and engaging audiences than traditional marketing methods. Statistics show that a staggering 72% of email users check their inboxes more than six times a day, and about 92% of internet users have at least one email account. By partnering with experienced email marketing specialists, you can tap into this vast potential and reach your target audiences on any device, all while remaining non-invasive and compliant with the CAN-SPAM Act.
Connect With Different Audiences
One of the many benefits of using B2C and B2B email marketing is the ability to deliver hyper-personalized communication to different audience segments. While traditional marketing methods often focus on a broad, one-size-fits-all message, email marketing allows you to offer unique discounts, personalized messages, and data-driven campaigns tailored to specific criteria such as birthdays, regions, and customer lifetime value (CLV). Instead of putting all your effort into a single campaign, you can reach out to various audience segments with a personal touch, increasing the chances of resonating with each group's unique needs and preferences.
Save Time and Effort
Email marketing for small businesses, franchises, and multi-location firms is significantly less labor-intensive than traditional marketing methods. There's no postage to consider or labels to print for each campaign distributed. With targeted email marketing, you can communicate and engage with your ideal market segments (whether it's a few hundred or a hundred thousand) in a matter of minutes. If you don't have the time or resources to learn the intricacies of email campaign optimization, partnering with one of the best email marketing companies can be invaluable, as they can handle the heavy lifting for you.
Test Email Campaigns and Drive Strong
Results
Email marketing offers numerous opportunities for testing and refining your campaigns to ensure you're hitting the mark with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and send time to the content within the email itself. This valuable insight allows you to identify areas where you might need to revise your strategy to drive maximum engagement and conversions.
Track Your Analytics
The data and analytics provided by email marketing software offer invaluable insights into the performance of your targeted email marketing efforts and deployed campaigns. The most commonly reported engagement metrics include open rates, click rates, click-through rates (CTRs), bounces, and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode these numbers and translate them into actionable insights to help you better reach and resonate with your audiences.
With an estimated 306.4 billion emails sent and received every day, according to Statista, the competition for inbox attention is fierce. How can you ensure that your email campaigns capture customers' interest and stand out from the crowd?
The answer lies in partnering with a reputable email marketing agency that can create direct links with your prospects and clients, fostering customer loyalty and driving tangible results.
The Benefits of Working with an Email Marketing Agency
An email marketing agency like Brafton acts as an extension of your marketing team, providing end-to-end email marketing services tailored to your unique needs. Our team of email marketing experts can create a thriving email outreach program to engage your readers effectively.
We take the time to understand your brand, goals, mission, values, and target audiences, ensuring that our services – from newsletter management to marketing automation and data analytics – are reliable, maximizing your return on investment.
By analyzing information such as CRM data, website interactions, prior campaign activity, recent purchases, location data, and customer feedback, we can determine the most effective content to send to each contact list, when to send it, and how to measure success accurately.
Our comprehensive email marketing services include:
Developing detailed personas for your target audiences
Creating high-quality website content to help you build out your email lists
Optimizing your opt-in forms for maximum conversions
Implementing optimized automation features from the best email marketing software for your use case
Segmenting your audiences and email addresses for targeted campaigns
Devising a strategic email marketing campaign aligned with your business objectives
Crafting compelling, on-brand email copy that resonates with your audience
Creating polished, responsive email templates for a seamless user experience across devices
Measuring and analyzing critical metrics like open rates, click-through rates, conversion rates, and more
Maximise ROI with Leading Email Marketing Agency
As a leading email marketing agency, Jeesun Consulting has helped hundreds of B2B, eCommerce, and healthcare companies gain new leads, nurture lapsed clients or customers, and drive tangible business growth through effective email marketing strategies.
We have the skills and experience to take your email marketing strategy to new heights, ensuring that your campaigns not only generate leads and one-time purchases but also foster long-term, profitable relationships with your clients or customers.
We leverage a variety of proven and effective methods to create email marketing campaigns that don't end up in the depths of someone's spam folder. Our team has developed leading strategies to support our clients in gaining true value from our email marketing services, including:
- Crafting automated yet personal emails that pass the "Turing Test" for copy quality, ensuring they never trigger spam filters
- Carefully vetting every campaign and tweaking the strategy as required to deliver maximum ROI
- Providing ongoing optimization and refinement based on real-time performance data and insights
By partnering with Jeesun Consulting, you gain a trusted ally in your journey towards building lasting customer relationships, expanding your reach, and driving sustainable business growth through the power of email marketing.
A Sneak Peek On Some Of Our Project
Let it be Website Development, Designing or Digital Marketing, we have mastered it all. Below are some of our projects (both ongoing and completed).
Myppl
We enhance ad performance through strategic keyword management, attracting more traffic and increasing ROI
Fly Homes
We employ sophisticated audience targeting to improve ad performance, driving relevant traffic and enhancing ROI.
Lower.com
We leverage advanced analytics to boost PPC performance, attracting more traffic and ensuring a better ROI.
Sendle
Utilizing data-driven insights, we optimize PPC campaigns for peak performance, resulting in higher traffic and improved ROI.
Food Marvel
We enhance ad performance through strategic keyword management, attracting more traffic and increasing ROI
Some Of Our Clients
As a digital marketing agency, we have been involved with some exciting projects with the following clients
Frequently Asked Questions
Email marketing allows you to directly reach your audience's inboxes with personalized content, promotions, and updates. It's cost-effective, enables audience segmentation, provides detailed analytics for optimization, and can significantly boost conversions, customer engagement, and brand loyalty when done effectively.
Email marketing services provide tools and platforms to create and send email campaigns, manage subscriber lists, track metrics like open and click-through rates, automate email sequences, personalize content, comply with regulations, and integrate with other marketing channels for a cohesive strategy.
Seek providers with robust email marketing tools, excellent deliverability rates, responsive design capabilities, advanced analytics, seamless integrations, expert support, and a proven track record of helping businesses achieve their email marketing goals across various industries.
Costs can vary based on the provider, features needed, number of subscribers, and service level. Many offer tiered pricing plans starting from basic free plans to more advanced paid plans costing $10-$1,000+ per month for larger enterprises.
Offer incentives like discounts or exclusive content for subscribers, add sign-up forms to your website, collect emails at checkout or events, promote your email list on social media, run giveaways or contests requiring email sign-ups, and always prioritize permission-based list growth.