Blue Tribe
By implementing advanced targeting techniques, we boost PPC campaign performance, increasing relevant traffic and improving ROI.
Microsoft (Bing) Ads
Microsoft (Bing) Ads is a platform that covers not just Bing, but also Yahoo, AOL, and other search partners. Although it's commonly referred to as Bing Ads, it reaches a wider audience. In Ireland, Bing has a 2.35% search market share, while Yahoo holds another 1.3%. In the UK, the numbers are slightly higher, with Bing at 4.7% and Yahoo at 1.7%. If you're planning to expand to the US, this could be a good starting point, as Bing and Yahoo combined have over 10% of the US search market share.
Microsoft makes it easy to transfer your Google Search ads to Bing, and there are multiple similarities, simplifying account transfer and management. However, there are also a few differences and advantages to using Microsoft Advertising:
- You can target ads based on device type and operating system.
- Microsoft allows targeting based on LinkedIn profiles, although this is currently in Beta and only available in the US.
- Unlike Google, Microsoft gives you full control over your targeted keywords, which Google has limited with their close variant targeting updates.
- Average position reporting is still available for Microsoft advertisers, while Google has removed it.
- You can still use third-party reviews for your Review Extensions with Microsoft Ads.
- You can add multi-image extensions to your Microsoft search ads.
- Multiple ads are shown on the first Bing search results page, so you don't have to aggressively compete with competitors by constantly increasing bids to be visible on the first page.
Like Google Ads, you only pay for clicks, so you won't be charged unless someone visits your website. Moreover, we've seen higher click-through rates (CTR) and lower cost-per-acquisition (CPA) across multiple Bing accounts compared to Google Ads traffic.
Regardless of your industry, target area, or marketing budget, we recommend copying your Google search ads to Bing and running campaigns on both platforms simultaneously. This way, you can expand your reach and potentially see better results.
If you'd like to discuss how we can help you set up and manage your Microsoft Ads, please give us a call or send us a message.
100+
Satisfied Customers
500+
Projects Completed
10+
Years of Experience
What we do best
We’ve got the right tricks, tools, and tactics.
Keyword Research
Ad Copy Development
GTM Setup
Conversion Tracking
Competitor Research
Budget Pacing
New Beta Releases
A/B Testing
Automated Bid Strategies
Search Term Reporting
GA4 Integration
Shopping Feed Optimizations
Granular & Broad Retargeting
Quality Score Improvements
Youtube Ads Campaign Nanagement
Display Campaign Management
A Sneak Peek On Some Of Our Project
Let it be Website Development, Designing or Digital Marketing, we have mastered it all. Below are some of our projects (both ongoing and completed).
Myppl
We enhance ad performance through strategic keyword management, attracting more traffic and increasing ROI
Fly Homes
We employ sophisticated audience targeting to improve ad performance, driving relevant traffic and enhancing ROI.
Lower.com
We leverage advanced analytics to boost PPC performance, attracting more traffic and ensuring a better ROI.
Sendle
Utilizing data-driven insights, we optimize PPC campaigns for peak performance, resulting in higher traffic and improved ROI.
Food Marvel
We enhance ad performance through strategic keyword management, attracting more traffic and increasing ROI
Our Client Reviews...
John D.
"The digital marketing strategies implemented by this agency have revolutionized our online presence. Their data-driven approach and creative solutions have delivered exceptional results, driving significant traffic, leads, and sales. Highly recommend their services!"
Sarah M
"Working with this digital marketing agency has been a game-changer for our business. Their team of experts truly understands our goals and has crafted tailored strategies that have maximized our ROI and propelled our growth. Their professionalism and results speak volumes."
Michael T
"From the initial consultation to the execution of their strategies, this agency has exceeded our expectations. Their commitment to staying ahead of the curve, coupled with their innovative digital solutions, has allowed us to outperform our competitors and achieve remarkable success online."
Some Of Our Clients
As a digital marketing agency, we have been involved with some exciting projects with the following clients
Frequently Asked Questions
The cost varies based on factors like campaign complexity and ad spend. We offer flexible pricing tailored to your budget and goals.
esults vary but typically, you can expect to see initial improvements within a few weeks. Ongoing optimization ensures sustained performance over time.
Our agency prioritizes quality, leveraging expertise and advanced strategies to maximize ROI and drive tangible business outcomes.
Yes, we tailor our services to meet your specific needs, ensuring a personalized approach that aligns with your objectives.
We use comprehensive metrics and analytics to track key performance indicators (KPIs), providing transparent reporting and insights into campaign effectiveness.